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Actionable news in UA: UNDER ARMOUR Inc,

How Under Armour has delivered 25 straight quarters of 20% revenue growth

Under Armour’s Q2 earnings report on Tuesday morning met analyst expectations on earnings (4 cents per share) and on revenue ($1 billion, up 28%). But to say the company merely ‘met’ expectations is to overlook an impressive milestone: Under Armour has now had 25 consecutive quarters with 20% or higher revenue growth.

So, how do Under Armour sales continue to grow so steadily?

To be sure, there are many headwinds facing the company, including: The demise of brick-and-mortar chains like Sports Authority, on which Under Armour has long relied; predictions that the current ‘athleisure’ trend may be coming to an end; and Under Armour losing ground to some of its rivals recently, especially in women’s apparel.

But there’s a lot Under Armour is doing right.

Under Armour entering Kohl’s

On its earnings call, the company at last announced a long-rumored deal to sell Under Armour in Kohl’s retail stores. Beginning March 1, Kohl’s will roll out UA apparel and footwear in 600 stores at first, and eventually in all 1,100 of its stores. It will also sell its HealthBox fitness tracker at Kohl’s, where it could sell well.

CEO Kevin Plank said in response to an analyst’s question that the Kohl’s deal is “not reactionary.” That is: It had been in the works for a while and isn’t a hasty step to react to the liquidation of Sports Authority and others...


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