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Twitter (TWTR) Stock Advances on New Video Ad Feature

NEW YORK (TheStreet) -- Twitter (TWTR - Get Report) shares are rising 0.87% to $30.58 on Friday after the microblogging service introduced new advertisement features to its social networking site.

Publishers are no longer restricted to upload videos from their mobile app. Twitter is now allowing videos to be uploaded directly to the site from computer desktops.

The company will also put pre-roll ads in front of the uploaded clips and will take about 30% of ad sales, Re/code said.

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This action comes as the San Francisco-based company is putting more focus on video and ads and looks to attract more advertisers.

Separately, TheStreet Ratings team rates TWITTER INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

We rate TWITTER INC (TWTR) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and...