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Starbucks embraces its status as jargon king

Inside the first ever Starbucks store

What do you do when you get called out for your bull****?

Newspaper columnist Lucy Kellaway -- who has campaigned against corporate jargon for 25 years in the pages of the Financial Times -- last week accused Starbucks (SBUX) executive chairman Howard Schultz of being "a champion in the bull**** space."

The dig was especially high profile because Kellaway said it was her final column on the subject.

Much of the broadside was devoted to Schultz.

"The Starbucks executive chairman has provided me with more material for columns than any other executive alive or dead,"...