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China search giant Baidu posts 36% revenue jump in Q3

Baidu, China's biggest Internet search company, reported a 36 percent rise in quarterly revenue as more advertising money flowed into the company's core search engine business.

Shares of the company, sometimes referred to as China's Google, rose about 7 percent to $180.21 after-hours on Thursday.

Online marketing revenues for the third quarter ended Sept. 30 rose about 32 percent year-over-year to 17.680 billion yuan, the company said.

Baidu has been investing heavily to diversify away from its bread-and-butter...


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