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Chipotle: All That Bad Buzz Is Adding Up

Online sentiment about Chipotle is now negative, following reports of rats in one restaurant and a norovirus outbreak at another.

Another day, another Wall Street analyst bails on Chipotle Mexican Grill. The Mexican-inspired fast food chain’s stock has declined almost 15% in the past week as stories of customers falling ill with norovirus after eating at a Virginia location were compounded by a viral video of rats at another restaurant in Dallas. Many have speculated that all the negative attention online will prompt customers to eat elsewhere, hurting Chipotle’s sales. On Monday an analyst from Credit Suisse tried to put some numbers behind that speculation. For the company’s investors, the results aren’t pretty.

Using data provided and...