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Will Flat Holiday Sales Sink JC Penney and Sears?

The holidays are approaching, and during this time of year the retail sector does over three-quarters of its business. But with estimated flat consumer spending, some retailers could be facing some issues. Without a rising tide in retail sales, damaged retailers like Sears Holdings Corp. (NASDAQ: SHLD) and J.C. Penney Co. Inc. (NYSE: JCP) could lose out to e-commerce powerhouses like Amazon.com Inc. (NASDAQ: AMZN) and other retail giants.

The National Retail Federation released its Holiday Consumer Spending Survey, which estimates the average spending per consumer to be $805.65, just slightly over the previous year’s $802.45. The current reading is the highest one that the survey has recorded in its...


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