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Kraft Heinz Offers Premium Pasta Sauce Under Classico Brand

The Kraft Heinz Company KHC launched a new line of premium Italian sauces - Classico Riserva – as part of its Classico brand of pasta sauces. The launch will be supported by a campaign by McCann New York, along with television, print, digital media and public relations.   

The pasta sauces will be available in five varieties. These include Marinara, Eggplant & Artichoke, Roasted Garlic, Arrabbiata and Puttanesca. Classico Riserva sauces are made from vine ripened plum tomatoes, herbs, spices, extra virgin olive oil and sea salt. These contain no artificial ingredients or added sugar. The sauces are slowly simmered to achieve exceptional taste and quality.

With Classico Riserva, the company intends to continue focusing on food with simple natural ingredients and minimum processing so that the nutritional values of the products remain intact. The company’s continuous efforts to introduce new products in these fast growing food categories bode well for long-term growth.
With changing consumer preferences, there is a huge demand for new food products with unique flavors. There is lot of focus on product innovation as companies strive to be the first ones to come up with interesting flavors.

Earlier last week, Kraft Heinz launched a new macaroni and cheese boxed dinner under its Cracker Barrel brand. This is the first item to be added to the boxed dinner section under the Cracker Barrel brand which was until now known for its premium quality cheese.

Kraft Heinz was formed out of the merger between packaged food company, Kraft Foods, and ketchup maker, H.J. Heinz Company. The deal was backed by Brazilian private equity firm, 3G Capital, and billionaire investor, Warren Buffett.

The Kraft Heinz Company carries a Zacks Rank #2 (Buy).

Other Stocks to Consider

Investors interested in the Food-misc/diversified industry may also consider Campbell Soup Company CPB, Amplify Snack Brands, Inc. BETR and Darling Ingredients Inc. DAR. While Campbell Soup Company sports a Zacks Rank #1 (Strong Buy), Amplify Snack Brands and Darling Ingredients hold a Zacks Rank #2.

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KRAFT HEINZ CO (KHC): Free Stock Analysis Report
CAMPBELL SOUP (CPB): Free Stock Analysis Report
DARLING INGRDNT (DAR): Free Stock Analysis Report
AMPLIFY SNACK (BETR): Free Stock Analysis Report
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