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Ordering a pizza on Facebook is about to get easier with PayPal

Facebook users can now link their PayPal account to Facebook and Facebook Messenger to buy a movie ticket, order a pizza, or book a hair appointment, all on their mobile device without leaving the app.

The new feature, rolling out to some U.S. users, eventually will be available to all of Facebook and Facebook Messenger users who have PayPal accounts.

Facebook has 1.57 billion mobile monthly active users and Facebook Messenger has more than 1 billion monthly active users. PayPal has 167 million active consumer accounts.

By 2017, mobile commerce revenue will make up 50 percent of U.S. digital commerce revenue, Gartner has predicted. That shift will be driven by the way consumers interact with their mobile devices, the firm found.

Thirty percent of...