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​Twitter's Venture Into Digital Sports

Twitter (TWTR) recently struck deals with Major League Baseball (MLB) and the National Hockey League (NHL) to live stream select games on its platform. The latest Tweets relevant to the content playing will be featured below the video, similar to how Twitter is featuring live streaming of the major-party conventions with respect to this year’s U.S. presidential race.

The company will monetize the content through advertising. Given the popularity of MLB and NHL with U.S. and Canadian audiences and the dwindling popularity of traditional cable services, Twitter’s foray into sports streaming services has a reliable chance of providing a strong relative revenue boost to the company. With stalling user growth and negative earnings, Twitter’s attraction of a wider audience through various entertainment streams would stand to enhance the profit potential of the business.