Shares for GoPro Inc. rose as much as 38% in its market debut. Shares reached $33 on the Nasdaq, valuing the company at about $4 billion dollars. This is the first U.S. consumer electronics company to go public since 2011 when Skullcandy's IPO first came to the market. GoPro makes camera used by surfers, skydivers, and other action sports junkies to record and post their stunts online. Nick Woodman found GoPro in 2004, He raised money for the company at first by selling seashell necklaces along the California coast.