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Starbucks Consistent Growth Has Me Buying More Shares

Starbucks reported record quarterly revenue of $4.9 billion for Q4 2015. Comparable same store growth achieved an impressive rate of 8%.

The company plans to open 1,800 new stores in 2016, which, combined with consistent comparable store sales growth, will lead to an increase in revenues of approximately 10%.

The market did not respond optimistically to the earnings report; however, I remain bullish on the company's future due to the company being a proven industry leader.

In late October, Starbucks (NASDAQ:SBUX) announced record quarterly revenue of $4.9 billion for Q4 2015. Revenue, which was up 17.5% year-over-year, beat expectations by $10 million, while EPS came in at $0.43, in line with expectations. The strong top line growth was credited to the 8% quarterly comparable store growth driven by an increase in global traffic of 4%. This strong earnings release and the surrounding information provided during the earnings call have increased my already high optimism around the future growth of Starbucks.

When evaluating a retail company, I consider the most important metric to be the comparable store sales. This metric gives an investor a strong indicator of how a company's product is doing. In the latest quarter, Starbucks reported 8% growth. This was largely driven by an increase in traffic and average price paid, which is very important to note as the company served an additional 72 million customer occasions year-over-year.

Equally important, it is important to see demographically what regions the gains came from. In Starbucks case, the increases were 9% in the Americas, 6% in China/Asia Pacific, and 5% in...