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Alibaba’s Mobile, Video Aspirations in Focus

BEIJING—When Alibaba Group Holding Ltd. BABA 6.52 % reports its quarterly earnings Tuesday, investors will be looking for clearer signs of how much China’s economic growth slowdown has affected consumer spending on the e-commerce giant’s shopping platforms.

They also will be looking for more insight on its $3.5 billion proposal to buy an unprofitable online video company and on Alibaba’s targets and expectations for an annual online shopping promotion in November.

Net profit for the fiscal second quarter ended in September likely rose 52% to $730 million from a year earlier, according to analysts surveyed by S&P Capital IQ. Net profit in the same period last year had shrunk 39%, mostly due to share-based compensation to employees.

Revenue is expected to have risen 27% to $3.36 billion.

Over the past year, economic woes, disappointing revenue growth and concerns about intensifying competition have helped drive Alibaba’s shares down by around 40% from their high of $120 apiece in November last year.

Alibaba has sought to reassure shareholders of its prospects, with Executive Chairman Jack Ma expressing confidence in Chinese consumers.

Still, many analysts have cut their estimates of the total value of transactions—known as gross merchandise volume, or...