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JD.com, LightInBox Step Up E-Commerce Globalization

Bottom line: New global e-commerce moves by JD.com (JD) and LightInTheBox (LITB) look well conceived and could yield some strong results, while Baidu's (BIDU) new e-commerce investment reflects its lack of focus and broader strategy in the space.

A flurry of e-commerce moves are in the headlines today, including new globalization steps by number-two player JD.com and the struggling LightInTheBox. Meantime, search leader Baidu also is in the headlines as it searches for its own e-commerce business model, with reports it has made a major investment in a site being developed by PC giant Lenovo (LNVGY). The flurry of moves reflects the hyperactive state of competition in China's e-commerce market, which requires constant innovation in order to survive.

Let's start on the globalization front, where JD has just launched a new area on its e-commerce mall dedicated to goods imported from France (company announcement). Meantime, LightInTheBox, which sells… Read More …