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No more iPhone 5!

(Image Source: ZD Net) iPhone 5 along side iPhone 5C

According to Mingchi Kuo, Apple (NASDAQ:AAPL) will stop the production of iPhone 5 once it launches it’s new iPhone next month. It will however keep the iPhone 4S, the iPhone 5 will be replaced with the cheaper iPhone 5C. So the new iPhone will cost $200, the iPhone 5C will cost $100 and the iPhone 4S will be free, with contracts of course.

The question that the market will try to evaluate is whether Apple is making a good decision to get into the low end market. Under Steve Jobs, the Apple brand was recognized as a premium brand where price and market share did not matter. By introducing a cheaper brand of iPhone, Tim Cook does the opposite, he try’s to compete on price and increase market share.

Do you agree with Cook's approach?