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Omnicom Merges LLNS and Corbett under TBWAWorldHealth

Omnicom Group Inc. OMC, the world’s leading advertising, marketing and corporate communications company, recently announced that its healthcare sector Omnicom Health Group would be merging two of its agencies, LLNS and Corbett, under its TBWAWorldHealth brand.

Both LLNS and Corbett will now operate as TBWAWorldHealth with offices flung across the world and its headquarters in New York.

The healthcare industry is growing by leaps and bounds and it is important for Omnicom to keep up with the changes. TBWAWorldHealth is the company’s newly integrated healthcare communication unit, which helps in enhancing its ability to serve such an actively evolving marketplace. With the help of this fully integrated communication unit, Omnicom is well positioned to reach out to various healthcare stakeholders in a systematic way.

Per a market research report by Deloitte, healthcare spending is increasing as the world economy recovers from a prolonged recession. Average spending on healthcare is expected to rise 5.2% a year between 2014-2018, reaching $9.3 trillion by 2018. The rise in the health and wellness industry is increasing opportunities for communications in complementary categories like food, beauty, technology, and retail. Customers are getting more cautious about what food is good for them and what products would be beneficial. Leveraging the growing demand, TBWAWorldHealth will be able to cater to a large customer base in an extremely dynamic healthcare industry.

The newly merged TBWAWorldHealth facility offers a wider range of services and products. Initially the agency will strengthen its foothold in New York, following which it will expand its services across its existing offices. Omnicom is planning to use its existing strong customer base to promote its TBWAWorldHealth, offices which will be infused with TBWA's culture of innovation.

Using the scientific expertise of Corbett and LLNS, with the creativity and huge client base of TBWA, Omnicom is likely to offer its clients the ability to solve difficult communication challenges.

Omnicom Health Group is a renowned communication company with over 3,200 healthcare communications specialists. It provides its services to healthcare and life-science industries. Omnicom Health Group provides its services to more than 100 clients in over 55 offices worldwide.

Omnicom carries a Zacks Rank #2 (Buy). Some of the other favorably ranked stocks in the industry include YuMe, Inc. YUME, Marin Software Incorporated MRIN and MDC Partners Inc. MDCA. YuMe and Marin Software sport a Zacks Rank #1 (Strong Buy), while MDC Partners carries the same rank as Omnicom.

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