Natalie Parkinson
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Netflix is going to attract more customers

Netflix Inc is in talks with several U.S. cable television companies including Comcast Corp and Suddenlink Communications to make its streaming video service available through their set-top boxes, the Wall Street Journal reported on Sunday, citing people familiar with the matter.

According to the Journal, the negotiations are in the early stages, with no deal expected soon. The report said that one sticking point in the negotiations is that Netflix wants cable companies to adopt special technology designed to improve the quality of its streaming video.

Last month, two European cable companies -- Sweden's Com Hem and Virgin Media in Britain -- struck deals to allow their customers to access Netflix through Tivo set-top boxes.

http://www.reuters.com/article/2013/10/13/us-netflix-cable-idUSBRE99C0E520131013

I suppose that it should help the company and can increase its market value.