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Starbucks' New Reward Program Leaves Many Feeling Penalized

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The latest data from TickerTags indicates that Starbucks Corporation (NASDAQ: SBUX) may be shooting itself in the foot with its new rewards program. Starbucks announced the rewards program in February and launched it earlier this month. In that time, the percentage of negative social media buzz surrounding the new program has spiked 150 percent.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media...