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Nvidia Pushes Chip Speed Higher, Price Lower

Nvidia Chief Executive Jen-Hsun Huang unveiling the Titan X in California on March 17, 2015....

Nvidia Corp. claimed a big advance in the videogame graphics race along with a substantial price break.

The Silicon Valley chip company on Friday unveiled a graphics processing unit that it said is twice as fast as its current flagship chip—now sold in a $1,000 add-in card for personal computers dubbed Titan X—while consuming one third of the electrical power of that product. The new GTX 1080 chip will be available May 27 in cards with a suggested retail price of $599, the company said.

Nvidia’s new offering is the consumer version of a technology that the company first disclosed in April, starting with a card for server systems aimed at artificial intelligence and other applications.

Chief Executive Jen-Hsun Huang, who unveiled the...