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Twitter Redefines Audience as It Seeks to Spread More Tweets

Twitter Inc. is finding new ways to redefine its audience.

The company, criticized by investors for slowing user growth, has long insisted that its 316 million monthly active users aren’t indicative of its entire audience. On Wednesday, Twitter gave a number that’s much bigger: 1 billion people see tweets embedded in other websites and applications, the company said. And with some new product updates, that number is set to grow, it said.

Twitter told developers at an annual conference that it’s building tools to encourage more people to see tweets outside Twitter’s main website. Among the updates: Media organizations will be able to to curate tweets to embed in stories, and mobile applications will be able...


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