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Clorox Selects FCB and mcgarrybowen/Dentsu Aegis Network as Agencies of Record

OAKLAND, CA, Apr 27, 2016 (Marketwired via COMTEX) -- The Clorox Company CLX, +0.37% today announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses. Both agencies have demonstrated strong creative talent, digital marketing prowess, multi-discipline integration, communications planning, and seamless access to outstanding capabilities across their networks.

The agency selections are a part of the company's strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology -- which addresses the unprecedented connectivity of today's consumers at various touch-points along their journey to purchase. This digital transformation is critical to powering the company's brands to drive category expansion, market share leadership and profitable sales growth.

"This is a time of tremendous change and enormous digital opportunity," said Eric Reynolds, Chief Marketing Officer, The Clorox Company. "We are delighted to have the opportunity to collaborate with FCB and mcgarrybowen/Dentsu Aegis Network as our two agencies of record. Both agencies have a rich history of building brands that consumers love, developing big ideas and campaigns with coherence across today's complex communications channels."

FCB's San Francisco and Chicago offices will work on the global marketing...