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Women are more likely to drive these cars

Larger, practical cars attract female drivers while men opt for flash

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The Buick Encore.

When it comes to cars, women are the more practical sex.

Men largely prefer pickup trucks and foreign luxury cars when choosing a new set of wheels, while women opt for small SUVs and compact cars, according to data from information services company Experian. The company looked at single-person registration for all 2015 auto sales to determine the likelihood of males and females buying a specific car. Though German luxury models and pickup trucks dominated the list, the car with the highest likelihood of being bought by a man was the Subaru WRX sports car, while the car most likely to attract female buyers was the Infiniti FX37 luxury SUV, the study found. (Subaru and Infiniti didn't respond to requests for comment.)

“Women gravitate toward utilitarian-type vehicles,” while men are more likely to be attracted to sports cars, says Brad Smith, director of market statistics for Experian.

Cars more likely to attract male buyersCars more likely to attract female buyers
Subaru WRXInfiniti QX70
Porsche 918 SpyderBuick Encore
Porsche 911Chevrolet Trax
Chevrolet CorvetteHyundai Tucson
Audi S6Volkswagen Beetle
Alfa Romeo 4CVolkswagen Eos
Audi S3Honda HR-V
Audi S4Kia Sportage
Chevrolet SSNissan Juke
Volkswagen GTIJeep Compass
BMW i8Infiniti QX50
BMW M3Toyota RAV4
Audi S8Kia Soul
Volkswagen Golf RNissan Rogue Select
Audi RS5Subaru Forester
Dodge ViperKia Rio
Audi RS7Ford Escape
GMC CanyonChevrolet Van
BMW M4Suzuki Kizashi
GMC Sierra 1500Toyota Yaris
Toyota TundraHyundai Elantra
Jaguar F-TypeMitsubishi Outlander Sport
Chevrolet Silverado 1500Honda CR-V
Lexus RC FNissan Rogue
Ram 1500Scion iA

Source: Experian

Though registration doesn't necessarily indicate who will be driving the car, the findings match up with past industry patterns and expectations, says Jessica Caldwell, director of industry analysis at Edmunds.com. While American truck brands and European luxury brands feature prominently in male preferences, for instance, women trend more toward Asian-manufactured nameplates like Toyota and Hyundai. “Asian brands have a reputation of good quality and dependability, so pragmatic buyers skew more towards them,” Caldwell says.

Vintage car manufacturer Morgan has released an electric version of their three-wheeled car, the EV3. The car weighs about 1,101lbs and goes from zero to 60mph in nine seconds.

As the electric vehicle segment continues to grow, Caldwell expects alternative fuel models to follow the current gender trend. Practical vehicles with more storage space will trend toward female buyers, while flashier performance cars like the Tesla TSLA, -1.31% Model S will trend male. “You can see where that market is going to go, it definitely has legs,” Caldwell says.

Additionally, the dominance of crossovers and compact SUVs among women buyers shows how popular the young segment has become. SUVs accounted for about one-third of the new car market in 2015, and over 57% of new car sales in February were light trucks, according to Autodata.

Gender trends also show up in automobile advertising. The Buick Encore crossover SUV — the car with the second-highest likelihood to attract female buyers — is one car that has been marketed specifically to women with female-centricads, Smith says. “The data gives a good sense of the vehicles that can really be tailored to each of the genders,” he says. (Buick didn't respond to a request for comment.)

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