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Boston Beer Company's V.P. of Human Resources just cashed-in 2,666 options

Ai-Li Lim, Boston Beer Company's V.P. of Human Resources, recently cashed-in 2,666 options. The options were exercised at $99.01, while the disposals took place between $250.00 and $257.08 per share, on October 20, 2015. Lim continues to hold 285 shares of the company. Lim operates out of Boston, MA. Some additional info was provided as follows:

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading...