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Will Alibaba’s New Shareholder Campaign Actually Change Investors' Minds?

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NEW YORK (TheStreet) -- Alibaba (BABA) has unveiled a new campaign to better acquaint shareholders with the e-commerce company and sway any concerns that may have risen amid the recent economic turmoil in China.

As a part of this release, dubbed Alibaba Defined, Alibaba's Executive Chairman Jack Ma and CEO Daniel Zhang both released letters to shareholders. While the videos and interactives in Alibaba Defined are polished and clearly catered to the American investor, what's more noteworthy than the content is that Alibaba felt the need to address investors so directly in the...


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