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Why Harry Potter Is NBCUniversal’s Chosen One

A scene from the 2011 movie ‘Harry Potter and the Deathly Hallows: Part 2’

Comcast CMCSA -0.45 % ’s media unit said Monday it had struck a deal with Time Warner TWX -0.44 % ’s Warner Bros. for the TV rights to the eight “Harry Potter” movies and the coming “Fantastic Beasts” franchise, starting in 2018. NBCUniversal also will get the rights to include exclusive content and host events at its Universal Studios theme parks, which are already home to the “Wizarding World of Harry Potter” attraction. Disney holds the rights to air the movies until...