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Time Warner's Approach to Streaming — Slow and Steady Wins the Race


Time Warner (TWX - Get Report) continued its foray into the streaming world this week with two announcements that showcase the company's approach to investing in the new medium: slow and steady wins the race.

On Monday, news reports surfaced of the New York-based media giant's venture capital arm, Time Warner Investments, put money into Kamcord, a live-streaming app producer, which one of the startup's co-founders, Aditya Rathnam confirmed.

The next day, Time Warner affiliate Turner Broadcasting announced that its Turner Classic Movies network will launch this fall a streaming-movie platform called FilmStruck, in conjunction with film company Criterion Collection.

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"Time Warner is pivoting in a smart and measured way because the vast measure of our profits come from traditional media," a person at the company said, who wished to remain anonymous because the company reports earnings Wednesday. "It's going to be these smaller, strategic moves into [the streaming space]."

The incremental approach is not being undertaken by just the VC funding part of the media distributor. Rather, the entire Time Warner umbrella has tapped the same strategy.

In February, the New York-based media conglomerate affiliate Warner Brothers bought DramaFever, a South Korean soap opera streaming service, a deal that is expected to close in the second quarter of 2016. In August, its Turner Broadcasting, which owns CNN, Cartoon Network and a plethora of other...