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Aaron's Teams Up with Cricket to Enhance Consumer Service

Aaron's, Inc. AAN and Cricket Wireless are planning to strike a deal, which will be a first-of-its-kind partnership between the latter and any lease-to-own retailer in the country.

Aaron's is engaged in the sales and lease ownership, and specialty retailing of residential and office furniture, consumer electronics, home appliances and accessories. On the other hand, Cricket Wireless, which is a subsidiary of AT&T, Inc. T, provides simple, welcoming, and dependable wireless experience countrywide without any annual contract.

This deal is likely to strengthen Cricket Wireless’ solid retail channel by adding nearly 2,000 Aaron’s stores to it over the next thee months. Alongside, Aaron’s strong retail network will enhance customer service by making it easier for them to avail superior and reasonable wireless connection all over the world.

Further, this partnership will allow Aaron's consumers to activate devices bought at its participating stores or any compatible phone on Cricket's convenient all-in rate plans, by using the latter’s "Bring Your Own Device" (BYOD) Universal SIM Card Kit.

Additionally, thanks to this partnership, customers at Aaron’s will get a chance to enjoy better 4G LTE coverage, compared to other connections. Also, they will get the opportunity to avail various attractive and affordable plans by simply activating their smartphones on Cricket Wireless’ channel.

Like any other partnership, this deal is expected to be mutually beneficial for both companies. While the partnership with Cricket Wireless will enable Aaron’s to further strengthen its solid offerings and efficiently cater to customers’ ever changing demands, it will benefit Cricket Wireless by helping it take a new path, increase customer base and maintain its solid growth momentum.

Zacks Rank

Aaron's currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the retail sector include Target Corp. TGT and Dollar General Corporation DG, each carrying a Zacks Rank #2 (Buy).

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AT&T INC (T): Free Stock Analysis Report
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