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Disney Got Crushed, Now What?

Bernstein Research joined the bevy of downgrades to the media space, dropping one on Walt Disney Company (NYSE:DIS) Thursday from 'outperform' to 'market perform'. That makes three downgrades this month for Disney. Is it time to sell the stock? Maybe. But that depends on your timeframe. If you're a momentum trader, you may find a better opportunity lower or in a couple of weeks.

But if you're at the other end of the spectrum, you've got some work to do. For the long-term holder, a pronounced selloff like this is an opportunity to implement a stock-repair strategy. The downgrades have brought Disney down to about $101.

And if you have owned the stock...


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