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Actionable news in PRTY: Party City Holdco Inc,

Here's Just How Important This Halloween Is to Party City


To bolster a scary decline in its stock price, Party City (PRTY) better pray that Halloween turns out to be more treat than trick.

Since debuting on the New York Stock Exchange on Apr. 16, shares of the party supplies retailer have plunged about 23%. The decline has likely been fueled by several factors related to Party City's second quarter earnings release in mid-August.

First, Party City's comparable store sales only increased by 1.2% in the second quarter, with the company saying results were hampered by Easter falling in the first quarter this year instead of the second quarter as it had last year. Further, says Party City, traffic to its stores was weak in June. The sales results were much softer than the first quarter, when same-store sales rose an impressive 5.2%.

Second, Party City slightly reduced its same-store sales outlook for 2015 to 3% growth from a range of 3% to...