- On October 27, Twitter announced a planned 9% cut in its workforce.
- This plan comes as it tries to refocus on its live strategy. A strategy that is already "off to a great start."
- The live strategy could lead Twitter to profitability. Should you buy TWTR stock now?
Now Twitter seems to be returning to its roots. Twitters initial popularity emerged from its ability to bring users together in real-time over shared interests. This is why I am optimistic that the new Twitter will prosper either as a standalone or part of a large company that can harness the synergies of merging with Twitter.
Looking back: The Biggest NFL/Twitter lesson
Earlier this year, the National Football League ("NFL") granted a contract to the beleaguered micro-blogging site with ~311% less MAUs than its biggest competitor -
"We did not take the highest bidder on the table," said Brian Rolapp, the NFL's executive vice president of media, of...