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Is Help On The Way For Yelp?

Summary

Yelp continues to struggle growing MAUs.

The regulatory decision in Russia and ongoing EU regulatory work provides a potential catalyst for international growth.

The stock doesn't require regulatory help for a rebound due to the emergence of the mobile app.

As Yelp (NYSE:YELP) continues trading near multi-year lows and at attractive valuation metrics, it is a good time to step back and review the opportunity. As highlighted previously, the consumer review site is hampered by the efforts of Google (NASDAQ:GOOG) (NASDAQ:GOOGL) to push search traffic towards it's own reviews. The news of the day though suggests that some regulatory help is on the way.

The biggest issue is whether one wants to invest in Yelp based on the company needing regulatory help. In that regards, the company can help itself with the mobile app providing a couple of catalysts for growth.

Positive International Signal

Based on a complaint by Yandex (NASDAQ:YNDX), Russia decided that Google broke antitrust laws. Of course, Yandex is a Russian company, so it isn't a big surprise that it quickly favored the local company to prevent the dominance of Google.

In this case, Google was found to abuse its dominant market position in mobile to encourage device manufacturers to install Google search and map apps...


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