Katie O'Brien
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Katie O'Brien in Senior Content Editor,

Starbucks Competes in the Lunch Market

Starbucks (NASDAQ: SBUX) expanded its menu this month, making it one of the top contenders for fast causal lunch, according to Business Insider. Although only available for a limited time, the coffee giant made these creative and often healthy addition to its repertoire in order to boost sales and show brands like Chipotle and Panera Bread that in can compete with it comes to trendy food fare.

Some of these new items include a beef brisket sandwich, kale cakes and blueberries and a selection of prosciutto and mozzarella pinwheels, Business Insider reported.

Millennials are a huge demographic filled with Starbucks lovers, and hooking them for life has become a main concern of Starbucks in recent years. By expanding its healthy food selection appropriate for children, for example organic applesauce and yogurts, the company may be able to create a whole new generation of Starbucks addicts.

When it comes to competition with fast food chains like McDonald’s or Taco Bell, Starbucks has the sheer locations to step into a new market, Business Insider reported. More recently, customers have been more health aware, leaning towards brands that offer nutritional alternatives to the traditional fast food lunch: Which, is something Starbucks can now provide.

While it is true that millennials are searching for healthy alternatives to the run of the mill lunch, I’m unsure if a coffee brand, like Starbucks, will be able to break into this market off the bat. For example, when people think Starbucks, they think of overpriced coffee.

When I think of Starbucks lunch, I think over overpriced sandwiches. Time will tell.

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*This is editorial content and expresses the opinion of the author.