Matthew Waterman
0
All posts from Matthew Waterman
Matthew Waterman in Brand Power,

Disney Struggling To Take Market Share In Figurine-Based Games

Summary

  • Activision's Skylanders created a popular, new type of experience in 2011.
  • Since then, Disney, Nintendo, and now Lego are interested in competing with them.
  • Disney is the first of these companies to exhibit a weakness by cutting prices.

Read more at:

http://seekingalpha.com/article/3607246-disney-str...