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PepsiCo's Expansion Into Craft Sodas, Diverse Products Make It a Good Bet for Investors

Fans of gourmet soda had something to celebrate yesterday as PepsiCo (PEP) placed a large wager on the popularity of niche soft drinks. As for investors, they may have reason to celebrate as well, especially since the share price for the beverage giant declined slightly, presenting an opportunity to get in at a discount.

Last year, Pepsi introduced its Stubborn line of sodas to foodservice outlets, including Panera Bread. With unusual and even exotic flavors such as black cherry with tarragon and lemon berry acai (as well as old-fashioned favorites like classic root...


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