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Actionable news in SHAK: SHAKE SHACK Inc,

Shake Shack Doth Protest Too Much

Shake Shack shares were falling after its earnings report.

shares were falling hard on Friday after the company missed analysts’ expectations on a key sales metric. Executives tried to explain way the shortfall, but investors aren’t buying it and shares were down 6% in midday trading on Friday.

That metric, known as same-Shack sales, track the year-over-year sales for restaurants that have been open for at least two years. Same-shack sells fell 1.8% in the most recent quarter, worse than analysts’ expectations for a 0.2% drop. (The reason companies...