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Yelp Inc.'s Chief Operating Officer just cashed-in 6,000 options

Geoffrey L Donaker, Yelp Inc.'s Chief Operating Officer and a director of the company, recently cashed-in 6,000 options. The options were exercised at $0.00, while the disposals took place at $22.38 per share, on October 21, 2015. Donaker no longer owns any shares of the company. Donaker operates out of San Francisco, CA. Some additional info was provided as follows:

Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock. Shares were sold pursuant to a duly adopted 10b5-1 trading plan. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $22.21 to $22.56, inclusive. Full information regarding the number of shares sol d at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder...