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Three Latin Artists Jump Into Snapchat For A Music Experience Out Of Their Comfort Zone

TORRANCE, Calif., April 28, 2016 /PRNewswire/ -- Mexican regional, urban hip-hop and pop music will converge today in the Snapchat world under the umbrella of the Toyota #AceptaElReto challenge, inviting the artists as well as guests to create new stories and get out of their comfort zone. Toyota is partnering with Mexican Regional artist, El Dasa, Colombian hip-hop band member, Goyo (member of Chocquibtown) and pop singer and songwriter, Natalia Lafourcade to produce a one of a kind Snapchat experience that will go live on the popular social media app at 6pm ET today on each artist's Snapchat accounts, all to celebrate the Billboard Latin Music Awards, airing on TELEMUNDO, presenting a live broadcast of this longest-running and most prestigious awards show in the Latin music world today at 8 pm/7pm CT.

To view the Snapchat story, fans can visit each Snapchat account: @ElDasaOficial; @nlafourcade; @Goyo_thegirl. The experience will be best viewed when three phones are put together as the three stories come to life on each of the phones, forming a seamless music story.

The creative engagement is part of Toyota's RAV4 Hybrid...