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Viacom Ad Sales Launches Velocity Product Group

Record Demand for Viacom's Groundbreaking Sales Products Spawns the Group's Formation

NEW YORK--(BUSINESS WIRE)-- Viacom (NASDAQ: VIAB, VIA) today announced the launch of the Velocity Products Group, a new division within Viacom Ad Sales designed to bring multi-platform social partnerships, products, and services to clients. In addition to offering a specialized set of Velocity Product experts that are aligned with each Ad Sales team, the group harnesses the collective power of Ad Sales' pioneering social and data products to super-serve clients. The Velocity Products Group will also drive partnerships with key external social media platforms, including Snapchat, Twitter, and Tumblr.

"Intense demand for our innovative products during this Upfront season made it a strategic necessity to create a group singularly dedicated to evolving and developing our industry-leading offerings," said Jeff Lucas, Viacom Head of Sales. "As the industry's largest sales distribution network, Viacom's Ad Sales organization and the new Velocity Product Group bring our ad partners unrivaled creativity, cutting edge possibilities, and expertise to connect them with our highly-engaged millennial audience."

Year-over-year, Ad Sales has doubled the number of advertisers utilizing the suite of...