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Netflix Adds iOS Billing, 'Apple Tax' Waived?

With the revamped Apple (NASDAQ:AAPL) TV set-top expected to ship next month, video streamer Netflix has enabled in-app subscriptions for iOS users for the first time but has not hiked prices to offset the "Apple tax," says Stifel.

"Netflix (NASDAQ:NFLX) has been a longtime holdout from iOS billing, given Apple's 30% commission (dubbed the 'Apple Tax') on any digital purchases made directly from apps listed in the iOS App Store," said Scott, Devitt, an analyst at Stifel, in a research report Friday.

"To cope with Apple's 30% tax, services like Spotify have typically charged consumers roughly 30% more and hope their customers eventually realize they can pay a lower fee if they switch their...


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