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The Zacks Analyst Blog Highlights: Salesforce.com, Alphabet, Amazon, Microsoft and Cisco

For Immediate Release

Chicago, IL – November 8, 2017 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Salesforce.com Inc. CRM, Alphabet Inc. GOOGL, Amazon AMZN, Microsoft MSFT and Cisco CSCO.

Here are highlights from Tuesday’s Analyst Blog:

Salesforce, Google Form Cloud Alliance for Global Expansion

Yesterday, Salesforce.com Inc. and Alphabet Inc. announced a strategic partnership, according to which the two tech giants will integrate their software solutions and cloud-computing services. We believe the move is part of the companies’ broader infrastructure expansion plans.

Partnership Highlights

With this deal, the companies are trying to make their respective services more beneficial to customers. The main highlight of the deal includes the integration of Salesforce’s marketing software with Alphabet’s Google Analytics services. These companies anticipate rolling out the integrated service in the first half of the next year. The service will likely be offered for free to the clients.

The aforementioned integration will provide marketers access to Salesforce’s customer data which can be moved into Google’s data crunching services. This will provide marketers even deeper insights into consumer behaviour and patterns, thereby helping them create more personalized sites and ads. Also, this will enable the marketers to help their clients enhance user engagement and sales conversion.

The other important part of the deal is pairing up of Salesforce’s CRM platform with Google’s G Suite. G Suite is an office software platform similar to Microsoft’s  Office 365. Per the agreement, Salesforce clients who don’t use G Suite currently will get this offering free for a year.

Additionally, Salesforce has announced Google Cloud as its preferred cloud partner. This implies it can use Google’s global data centers for overseas expansion just like it uses Amazon’s Amazon Web Services (AWS).

What this Alliance Brings in for Salesforce?

The collaboration will provide Salesforce another platform apart from Amazon’s AWS to sell its products. The worldwide presence of Google’s data centers will enable the company to expand its footprint in overseas markets.

In addition to this, the enhanced offerings, including Google Analytics and G Suite, will lure enterprises to opt for Salesforce services, in turn bringing in additional revenues.

Notably, Salesforce stock has gained 49.6% year to date, substantially outperforming the 26.8% rally of the industry it belongs to.

Alphabet to Gain the Most

Though the collaboration is beneficial for both companies, we believe Alphabet will gain the most. We see the move as Alphabet’s latest gambit to boost its market share in the lucrative cloud computing business.

The alliance has brought in a new big channel partner for Google Cloud at a time when Alphabet is striving to compete with arch rivals — AWS and Microsoft — in this space. Notably, this is the second big partnership for Google Cloud in the past one month. Last month, it entered into a cloud computing alliance with Cisco.

Furthermore, the integration of G Suite with Salesforce’s customer relationship services will help Alphabet accelerate the adoption of its office software platform. This will also help it compete against Microsoft Office 365 which is currently the largest office software-platform provider globally.

Also, it is most likely that Salesforce’s customers who will use G Suite free for a year will buy it in the next year as well. This, again, is encouraging since this will bolster the company’s revenue base.

Shares of Alphabet have gained 31.6% year to date, significantly outperforming the industry’s 24.4% rally.

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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit http://www.zacks.com/performancefor information about the performance numbers displayed in this press release.


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