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TUBEMOGUL INC's Chief Financial Officer just cashed-in 2,750 options

Paul K Joachim, TUBEMOGUL INC's Chief Financial Officer, recently cashed-in 2,750 options. The options were exercised at $0.70, while the disposals took place at $12.11 per share, on November 03, 2015. Joachim continues to hold 23,590 shares of the company. Joachim operates out of Emeryville, CA. Some additional info was provided as follows:

Of the reported shares, 15,469 shares are represented by...