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Hertz Will Probably Crash Again

There are several factors within the automobile industry that have put downward pressure on the car rental business since 2014. Today's focus is on Hertz Global (HTZ) and how to trade its share-price volatility after the company reports earnings after hours Tuesday.

Hertz set its all-time intraday high of $125.32 during the week of Aug. 22, 2014. This was when ride-sharing companies such as Uber and Lyft began to gain market share as consumers looked to save a buck by avoiding the need to rent a car. More recently, weak used car pricing put downward pressure on the value of cars in the rental fleets. These competitive pressures contributed to Hertz crash of 93%, to its multi-year low of $8.52 set on June 21.

Since this low, shares of Hertz are up 78.9% and the weekly...