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Actionable news in NFLX: Netflix, Inc.,

Netflix just at the beginning of its potential, shareholder says

With shares of Netflix down more than 15 percent this year, investors have a prime opportunity to buy the stock, shareholder Ross Gerber said Thursday.

The move lower comes after the streaming service had a huge run last year.

"When you have a 150 percent year, of course you are going to take some time to consolidate here before you move to a new level," the CEO and president of Gerber Kawasaki said in an interview with CNBC's "Closing Bell."

Company insiders are certainly optimistic shares will run higher. According to Argus Research, they've been buying up the stock .