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Alibaba Group Unveils Omni-Channel Retailing Plans for 2015 11.11 Global Shopping Festival

BEIJING--(BUSINESS WIRE)--

Alibaba Group (BABA) today revealed its omni-channel retailing plans for the 2015 11.11 Global Shopping Festival.

This year, more than 1,000 retail brands, with 180,000 stores in 330 cities across China, will participate in this year’s 11.11 Global Shopping Festival. In Beijing alone, more than 8,000 stores will join the 11.11 festival.

Consumers will have access to products, prices, services, delivery options and membership benefits online as well as at the participating brands’ physical stores. Brands participating in omni-channel sales include Estee Lauder and Mars, featuring products in 10 major categories: automobiles, home furnishing and décor, household items, consumer electronics, beauty and health, food, apparel, body care, baby care, and travel and hotel accommodation.

“Omni-channel retailing is one of the key initiatives for this year’s 11.11 Global Shopping Festival. It marks the first step in achieving the full integration of digital and physical commerce,” said Jeff Zhang, President of China Retail Marketplaces at Alibaba Group. “Alibaba Group is dedicated to working with brands and retailers to facilitate their transition from traditional to omni-channel retailing.”

While omni-channel retailing makes shopping more convenient, it also represents a new business model for retailers. “Omni-channel retailing allows traditional businesses to keep pace with the rapidly changing retail environment. By synchronizing online and offline resources, retailers can provide their customers with a convenient shopping experience,” said Sun Weimin, Vice Chairman of Suning Commerce Group.

Suning is one of the brands joining this year’s 11.11 festival, offering phone refurbishing and after-sales services for Tmall electronics in its 1,600 physical stores across China. In August, Suning and Alibaba entered into an agreement to build on each others’ strengths in e-commerce, logistics and related business through joint omni-channel initiatives.

The omni-channel celebration features these advanced shopping experiences:

  • Discounted coupon offerings: Through location-based services (LBS), consumers will receive text notification for the “11.11 omni-channel celebration” from their Taobao mobile app when they enter any of...

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