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Ticketmaster to Sell Tickets Through Facebook

Why go to Ticketmaster’s website or use their mobile app when you can simply use the service and purchase tickets on the world’s most popular virtual hangout spot?

The ticket retailer will begin selling tickets through Facebook (FB) by the end of April, according to a Buzzfeed  report. When a ticket is sold on Facebook, the social network will collect an affiliate fee, yet the purchased tickets must be “claimed” through Ticketmaster’s own website.

 At first, only tickets for a few general admission events will be made available via Facebook. Now, the company wants to expand to more events and capitalize on the social media’s popularity. For Ticketmaster, the partnership is all about being available where consumers are at all times – glued to their cell phones and computer screens.

According to recent reports from Techcrunch, consumers spend a large quantity of their smartphone time on mobile apps, but only on a select few they have personally downloaded from their respective app stores. The Facebook app, of course, was the most downloaded mobile app in 2015.

If you’re a retailer in any industry, trying to get your product exposed on Facebook is something to seriously consider. As silly as it sounds to purchase tickets sold by Ticketmaster, which has its own website and app, via Facebook, it actually makes sense.

People want immediacy and convenience, and if they do not have to open up another tab in their browser to purchase tickets to an upcoming concert, they will do so.

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