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Marilyn Williams in Ladies first,

Think Gisele Bündchen still wants to be paid in euros?

Reports that the Brazilian beauty would only take euros preceded rally’s peak by 3 months

Getty Images

Does Gisele still heart the euro?

In August 2007, as the U.S. dollar was hurtling toward record lows against the euro and Chinese yuan, Gisele Bündchen — who was then, as she is today, the world’s highest-paid model, according to Forbes magazine — insisted that Procter & Gamble Co. pay her in eurosEURUSD, +0.79% for her work shilling Pantene hair products.

The story about Bundchen’s dollar directive is reminiscent of Paul Macrae Montgomery’s “Time Magazine Cover indicator” — the notion that once an investment trend reaches the covers of general-interest publications, it has likely peaked.

Though in this case, it was gossip rags, not magazines, reporting the story.

News of the arrangement didn’t break until November, when Bloomberg and several tabloids reported it, quoting Bundchen’s sister and manager Patricia Bündchen.

“Contracts starting now are more attractive in euros because we don’t know what will happen to the dollar,” Patricia Bündchen told Bloomberg.

Here’s what happened to the euro:

eurusd_031015

The U.S. Dollar Index DXY, -0.67% would hit its lowest level in recent memory in March 2008, a few months after that story was published.

Now, the dollar has become the most-watched story in financial media.

Montgomery died back in September, but his observations about the market are as poignant today as ever. As a rule, savvy investors should pay attention to how financial trends are being portrayed by the mainstream media — and by the celebrities who frequently appear in it.

Bundchen’s yen for euros may have signaled the peak of the shared currency, seven years ago.

Now, if we learn that the model, who is now married to New England Patriot’s quarterback Tom Brady, is only accepting greenbacks, we might have a clue about where the market is headed.

Joseph Adinolfi