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Under Armour (UAA) - Reward to Risk Assessment of Buying Around 20

In the previous look at Under Armour (UAA), we saw that price action broke above a consolidation range, but retreated to a critical support around 20. After a brief bounce off of 20, price is back at this key pivot again this week. 

Under Armour (UAA) Daily Chart

(click to enlarge)

20 is Key:
- At this point, it looks like bulls are holding the line at 20. This means if price breaks below 20, we might have to abandon the bullish outlook.
- Also note that the RSI is at 40. Since it pushed above 70 in June, the fact that it is staying above 40 suggests that the prevailing bullish momentum is maintained. 
Reward to Risk:
- Because 20 is key, let's put a hypothetical stop just below at 19.70.
- Let's saw we set up a buy at 20.30, around the middle of the range of this and last week's price action.
- Meanwhile, let's say our targets starting with the conservative are 1) 22.20, 2) 23.50, 3) and an aggressive one at 28.
- The reward to risk of these targets are: 1) 3.16, 2) 5.3 and 3) 12.83:1
- This is a great R:R profile in my opinion. 
- A play like this just has to work 1 out of 3 times to the conservative target to just about break even.