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Xiaomi Takes On Another Tech Behemoth With 2 New Launches

Xiaomi Takes On Another Tech Behemoth With 2 New Launches - Apple Inc. NASDAQ:AAPL, Microsoft Corporation NASDAQ:MSFT

Chinese giant Xiaomi seems to be after all the big names in tech. Last year, the company took on GoPro Inc GPRO 2.92% with an action camera that retailed at half the price of its U.S. competitor’s price.

Now, the firm is at it again with two new launches: an affordable ($225), yet very powerful smartphone that features an OLED display and a dual camera; and a laptop that has been said competes with Apple Inc. AAPL 7.3%’s Macbook Air, but carries a price tag that starts at $540 for a 12.5-inch model, or $750 for a 13.3 inch model.

For the time being, the products will only be sold in China.

Under The Hood

Xiaomi’s Mi Notebook Air runs on Microsoft Corporation MSFT 0.57%'s Windows, and features an Intel Corporation INTC 0.66% Core i5 Processor with 8GB DDR4 RAM, a 256GB PCIe SSD, an expandable SSD slot and an NVIDIA Corporation NVDA 0.87% GeForce 940MX graphics card.

In the tweet below, Xiaomi compares its new laptop with a MacBook air.

For its part, the new Redmi Pro smartphone comes with a 5.5-inch 1080p OLED display, fingerprint reading technology, a 4,050mAh battery, a 5-megapixel front-facing camera, and a dual camera that features a 13-megapixel Sony Corp (ADR) SNE 0.94% IMX258 main sensor and a 5-megapixel Samsung OTCSSNLF assistive sensor.

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Disclosure: Javier Hasse holds no interest in any of the securities or entities mentioned above.

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