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AMMA: The Only Pure Play on MMA Boom

New Opportunity: Alliance MMA Inc. (NASDAQ: AMMA)

We’ve been selective of late because we want to only alert you to ideas that we think have everything it takes to offer a serious opportunity with major upside potential.

Today’s new alert is a perfect example: AMMA is the only pure play publicly traded name in the huge growth boom that is the sport of Mixed Martial Arts ultimate fighting.

The stock has been beaten way down off its IPO. The whole mess has left this stock at levels that may be a HUGE gift right now. You need to check this stock out now!

Symbol: AMMA

Company: Alliance MMA Inc.

Who is AMMA

Alliance MMA Inc. (NASDAQ: AMMA) focuses on mixed martial arts (MMA) promotional activities. It operates through live MMA Event Promotions, MMA Content Distribution, and Sponsorships and Promotion segments.

The company intends to create a developmental league for professional MMA fighters and a feeder organization to the Ultimate Fighting Championship; to serve as a developmental organization for other premier MMA promotions, such as Bellator MMA. Alliance MMA, Inc. was incorporated in 2015 and is based in New York, New York.

MMA as a sport has truly arrived. One key is that it finally has true, transcendent star power in the person of Conor McGregor. His fight with Eddie Alvarez headlined UFC 205, and set a new gate ticket sales record at the most famous sports venue in the world, Madison Square Garden, bringing in a gate of $17M.

To give you some sense of the growth rate as a return on invested capital in this market segment, UFC (another U.S.-based mixed martial arts promotion company) was recently sold for $4B after being purchased in 2001 for $2M!

To further highlight the point, the sports marketing research firm Repucom projected that the current number of worldwide MMA fans is approximately 300 million – which is equal to the total population of the US!

While there are some tussles going on right now in the stock, as investors, we need to take a look at how much value might be up for grabs here just based on the business potential. Based on simple analysis, the growth potential here is enormous in the MMA space, and there is nowhere to go for investors but into shares of AMMA.

Major Catalysts

AMMA had a major month of April, promoting four major MMA events. The stock has been preoccupied with other issues and has failed to price in any of the jump in growth implied by how the actual business has operated over the last two months on a combined basis.

Last month was tremendous for Alliance MMA, with two sold-out events including our first event in the Southern California market and another appearance by Dana White filming ‘Dana White: Lookin’ for a Fight’,” said Robert Haydak, President of Alliance MMA. “April will be a memorable month with fights scheduled in four important markets throughout the country. These are great events fans will want to see.”

One of the fastest ways to solidify a growth plan in a growth space is through acquisitions. So far, AMMA has already announced two acquisitions this year.

In January 2017, AMMA announced the acquisition of SuckerPunch Entertainment (one of the world’s top MMA marketing and fighter management companies). According to the release, the acquisition could bring AMMA over 100 fighters under management contracts, worldwide. These fighters include UFC strawweight champion Joanna Jedrzejczyk and UFC interim featherweight titleholder Max Holloway. This acquisition could potentially bring in more revenue and earnings for Alliance MMA, which could translate to a rise in its stock price.

According to Alliance MMA President Robert...


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