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Inside the Nudge Unit: how small changes can make a big difference

Speaker(s): Dr David Halpern
Chair: Dr Barbara Fasolo

Recorded on 15 September 2015

It all started as a cautious experiment. In 2010, David Cameron set up the Behavioural Insights Team (BIT or ‘Nudge Unit’) at 10 Downing Street. Plans were greeted with wry amusement from the media and deep scepticism from the corridors of Whitehall. Not many believed it would last, yet within 18 months, the team was producing results which changed the minds of critics inside and outside the government. Headed up by...


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