Actionable news
0
All posts from Actionable news
Actionable news in DISCA: Discovery Communications, Inc.,

A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

SILVER SPRING, Md., Apr 29, 2016 (BUSINESS WIRE) -- If you were steering a beluga whale down the street, would you risk sneaking a peek at your phone? Probably not. High school sophomores Matthew Post and John Caporaletti agree, and in their new public service announcement (PSA), they encourage their peers to drive their vehicles with the same care and attention. Today Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Sherwood High School students of Montgomery County Public Schools in Olney, Md. (outside of Washington, D.C.) won the grand prize in the Toyota TeenDrive365 Video Challenge for their video “For the Whales.” You can view their winning video here.

Now in its fifth year, the Toyota and Discovery Education challenge invites teens across the country to create public service videos to inspire their friends and peers to drive more safely. Matthew and John’s video provides an innovative perspective on the seriousness of driving with the stark reminder that just like a beluga whale, a standard sedan weighs a whopping two tons. With this in mind, the pair encourage drivers to eliminate risky behaviors and focus on the road. The teens will receive $15,000 and will work with a Discovery film crew to reshoot their video into a TV-ready PSA to air on a variety of Discovery networks.

“We were delighted by Matthew and John’s unexpected take on the huge responsibility of driving a vehicle,” said Mike Goss, General Manager, Social Innovation, Toyota Motor North America. “Their video is clever and funny and best of all, it works. It really makes you stop and think about why it’s so important – as they put it – to drive smart. We’re excited to help them share this message with teens everywhere.”

“We applaud this year’s grand prize winners Matthew and John and their use of digital storytelling, creativity and...


More